
Book Description
Coming from a unique perspective, this book looks at the cruise industry in a way it has not been viewed before. If you are interested in information that is not contained in any guidebook, and that the cruise industry would prefer you not to have, then this book is a must-read.
Chapters include:
- The Art of Advertising and Marketing
- You Wouldn't Believe the Food!
- Ship Society
- You Can Squeeze Blood From a Turnip
About the Author
Ross A. Klein is a Associate Professor in the School of Social Work at Memorial University of Newfoundland in St. John's. He is also a self-described "cruise junkie" having taken thirty cruises in the past ten years.
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